What is a competitive evidence pack?

Sellers make claims about competitors every day. "They charge extra for that." "Their support is slow." Some of those claims are solid. Some are out of date. A few are wrong, and a buyer who checks one of those stops trusting the rest of the pitch.

A competitive evidence pack is competitive analysis built on competitor evidence, and it sorts them out. For each competitor, you get a battlecard listing the claims your team makes, the public source behind each one, a grade for how solid it is, and what to do about it. It also lists the claims you should stop making.

Where the evidence comes from

Public sources only: filings, reviews, pricing pages and product docs. No insider information, and no contact with competitors. Every claim links to its source, so a seller can show a buyer the proof in one click.

How claims are graded

• A: stated by the competitor, for example on their own pricing page. Safe to say, with the link.
• B: a consistent pattern in third-party evidence, such as reviews. Say it as "reviewers report," not as fact.
• X: contradicted by a public source. Stop making the claim.
• ?: no public source found. Drop it until there is one.

You can see a mock battlecard, with invented companies, on the main page.

Who it's for

Sales and marketing leaders whose sellers make claims against competitors every day, and who want proof a buyer can check. It isn't for anyone after private information about a competitor, or who wants weak claims dressed up. If the evidence says stop, the pack says stop.

What it costs and how long it takes

What happens after you buy

1. I email you within one business day for your list: the competitors and the claims your sellers make about them.
2. Each claim is checked against public sources, linked and graded.
3. You get the pack. If anything in it is factually wrong, reply to the delivery email and I'll fix it.